ReportsnReports add new market research reports for Health Care to its vast collection.
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Consumer health in the Philippines saw similar retail value sales growth to that seen in both 2009 and 2010. Despite the increasing practice of preventive medicine, which resulted in strong retail value sales growth for vitamins and dietary supplements, slow demand in several categories, including medicated skin care, ear care, eye care, wound care and NRT smoking cessation aids, due to a lack of advertising support, greater competition from other industries and premature entry, hampered the overall performance of consumer health in the Philippines in 2011.
More Filipinos opt to invest in preventive health careDespite the presence of a social health insurance programme, PhilHealth, the country’s public healthcare subsidies remained insufficient to cover all medical expenses. Although some financial support was available, hospitalisation costs remained unaffordable to the majority of the population. As a result, a greater number of Filipinos invested in preventive health care, regularly consuming products that help in strengthening immunity and in maintaining overall health and wellness, due to the belief that doing so is less expensive than contracting an ailment and being hospitalised.
More Filipinos opt to invest in preventive health careDespite the presence of a social health insurance programme, PhilHealth, the country’s public healthcare subsidies remained insufficient to cover all medical expenses. Although some financial support was available, hospitalisation costs remained unaffordable to the majority of the population. As a result, a greater number of Filipinos invested in preventive health care, regularly consuming products that help in strengthening immunity and in maintaining overall health and wellness, due to the belief that doing so is less expensive than contracting an ailment and being hospitalised.
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Domestic player United Laboratories maintains leadership in 2011United Laboratories maintained its leadership of consumer health in the Philippines in 2011, in accounting for a retail value sales share of 32% in 2011. The success of this domestic company was attributable to its well-diversified product portfolio, use of a low-pricing strategy, well-established distribution across various retail channels, aggressive advertising support for its main labels and the strong performance of a number of its brands, including Biogesic, Alaxan, Solmux and Ceelin, which have proven their effectiveness for decades in key consumer health categories.
Parapharmacies/drugstores remains the leading distribution channelIn 2011, Filipinos continued to prefer to purchase non-prescription medicines in parapharmacies/drugstores. This was mainly due to the extensive availability of branded and generic products through the channel, which enabled consumers to choose based on their budget, and better pricing. Chained retailers, such as Mercury Drug and South Star Drug, were also favoured because of the additional services provided, including loyalty cards, in-store promotions and the 24-hour operation of selected outlets, which offered convenience and cost savings to consumers.
Stronger growth is expected over the forecast periodConsumer health in the Philippines is expected to see stronger constant value sales growth over the forecast period compared to that recorded over the review period. The health and wellness, and preventive health care trends are anticipated to drive demand. A growing number of Filipinos are expected to increase their consumption of vitamins and dietary supplements, in order to strengthen their immune systems and maintain overall health and wellness, enabling them to cope better with their busier and more stressful lifestyles.
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