Soft drinks in the UK displayed resistance to increased commodity prices in 2011. Although, the retail value sales growth seen in 2011 was mainly driven by rising prices, consumers continued to be attracted by new product ranges and promotional efforts. The slight increase in commodity prices and disposable income levels, combined with continued poor weather, resulted in soft drinks seeing only very moderate off-trade volume sales growth.
Sports and energy drinks appealing to UK consumers
In 2011, sports and energy drinks emerged as the one of the fastest growing categories in soft drinks in the UK. On average, British consumers led more hectic lifestyles, due to the on-going harsh economic environment, which helped drive demand for energy drinks. 2010 saw greater promotion of sports and energy drinks as natural products, which appealed to health-conscious consumers, while, in 2011, innovation in energy drinks shifted towards the mini-shot format and varied pack sizes, which catered to disparate consumer needs and consumption occasions. Still versus carbonated energy drinks remained a popular debate amongst manufacturers. While many continued to believe that true energy drinks must be carbonated, the presence of still energy drinks, such as the Boost range, grew year-on-year over the review period.
Coca-Cola and Britvic continue to dominate
Coca-Cola and Britvic continued to lead soft drinks in the UK in 2011, being the number one and number two players respectively across a number of key categories, as many consumers continued to show loyalty to trusted brands. In addition, both companies launched many products in carbonates. Furthermore, Coca-Cola’s partnership with the London 2012 Summer Olympics, and its year-long promotion of the same in 2011, boosted sales of the company’s brands. While Britvic made several launches in orange carbonates and energy drinks, CCE capitalised on its marketing might to drive sales through independent retailers. Britvic managed to report strong off-trade value sales growth than Coca-Cola in 2011, due to the growing popularity of the Pepsi Max brand. Both companies will invest heavily to make the most of the opportunities provided by the London Olympic Games 2012.
Published: April 2012
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Convenience growth in soft drinks distribution
Both convenience stores and small grocery retailers saw a gain in retail value sale share in 2011, while supermarkets saw a slight decline and hypermarkets accounted for an unchanged retail value sales share. As consumers cut down on travel and petrol costs, convenience stores have benefited, although supermarkets and hypermarkets remain the leading distribution channel overall.
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in United Kingdom with research from Euromonitor's team of in-country analysts.
The Soft Drinks in United Kingdom market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Soft Drinks in United Kingdom?
- What are the major brands in United Kingdom?
- What potential exists for multinational vs. local soft drinks companies looking to increase market share?
- How have changing social attitudes affected soft drink sales?
- How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?
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EXECUTIVE SUMMARY
Soft drinks weathers inflation and fights back with promotions
Soft drinks in the UK displayed resistance to increased commodity prices in 2011. Although, the retail value sales growth seen in 2011 was mainly driven by rising prices, consumers continued to be attracted by new product ranges and promotional efforts. The slight increase in commodity prices and disposable income levels, combined with continued poor weather, resulted in soft drinks seeing only very moderate off-trade volume sales growth.
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